Where do ideas come from? Malcolm Gladwell reads from his book
This is an excerpt from the audio book What the Dog Saw: And Other Adventures by Malcolm Gladwell, including some of his experiences and anecdotes on finding creative inspiration and ideas.
From the Publisher’s Summary at Audible.com:
“With his #1 best sellers, The Tipping Point, Blink and Outliers, Malcolm Gladwell has reached millions of readers. And now the very best and most famous of his New Yorker pieces are collected in a brilliant and provocative anthology.
“Among the pieces: his investigation into why there are so many different kinds of mustard but only one kind of ketchup; a surprising assessment of what makes for a safer automobile; a look at how we hire when we can’t tell who’s right for the job; a dissection of Ivy League admissions and who gets in; the saga of the quest to invent the perfect cookie…”
