Disarming the brain's fear response

Innovation triggers the alarm mechanism in the amygdala section of the brain that's known as the fight-or-flight response.

More simply put, the thought of change ignites fear...

It effectively shuts down all nonessential brain functions, including creative thinking. ...

Essentially, kaizen disarms the brain's fear response.. it "tiptoes" around it, presenting ideas for change in a way that literally melts the brain's resistance and makes it impossible for it not to do what you want it to do.

From article: 'Thinking big' could be making you FAIL! - by Robert Maurer, PhD
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