Self-limiting beliefs and business success
Excerpted from article Marketing Strategies: 7 Tips to Creating Success From the “Inside Out” By Maya Bailey, Ph.D. :
“Why do most business owners fail to achieve their dreams and reach their financial goals? Is it a lack of motivation, a lack of drive or a lack of business know how?
“In my 12 years of coaching business owners to double and triple their incomes, I have found that none of the above is the reason they fail. Instead, it is the presence of self-limiting beliefs, many of which are hidden, that stop business owners in their tracks.”
Photo: “I have fun running the Virgin businesses, so a setback is never a bad experience, just a learning curve.” Richard Branson









To remove limiting beliefs you can reframe the belief. Reframing is changing the way you perceive a belief and by doing so you change the meaning. When the meaning changes, the response and behavior changes. I find that one way of removing limiting beliefs is by using the six-step technique developed by John Grinder, the co-founder of NLP. It involves:
1. Identifying the context where the unwanted behavior pattern occurred,
2. Establishing unconscious yes/no signals,
3. Confirming that the behavior has a positive intent,
4. Finding a number of ways of fulfilling the positive intent,
5. Selecting the best of the possible alternatives generated in step 4,
6. Checking that the selection is ecological, that is, it is acceptable to the individual and in relationships to others.