Kendall SummerHawk on success for the woman entrepreneur

Marketing Coach Kendall SummerHawk says about choosing a niche for a business: “Ladies, here’s the problem: I bet that every time you hear that you are ‘supposed to pick a niche’ you cringe inside.

“The thing is, it’s a woman’s nature to help as many people as she can. Asking a woman entrepreneur to pick a ‘target market’ is a strictly masculine approach that just doesn’t work for how a women thinks or feels.

“We need a different approach to solve the problem of how to attract a flood of ideal clients and referrals.”

From my Inner Entrepreneur page about her Niche Breakthrough Secrets telecourse.

Depending on intuition

“Women entrepreneurs need to depend on their intuition a lot more than they normally allow themselves to.

“Sure, logic and reason have their place in making decisions, but these left-brain, masculine qualities will keep you playing it safe, thinking about growth in small, incremental steps and prevent you from taking the bold leaps that are often required in order to fulfill your dream and satisfy your Soul’s Divine Purpose (not to mention, stop you from making a lot more money!).

From her article How To Tell The Difference Between Intuition And Fear.

Learn more about her workshops and other programs at www.kendallsummerhawk.com