Coach, artist and entrepreneur Jennifer Lee is author of the book The Right-Brain Business Plan, and the founder of Artizen Coaching.
She thinks “The left-brain analytical skills that used to get people ahead in the knowledge economy are no longer enough. In the creative economy, right-brain skills like big picture thinking, play, emotional intelligence, and design help us innovate and give us a competitive advantage.
Her book, she says, “helps creative entrepreneurs leverage their natural creative genius to succeed in the new economy. It invites business owners to think visually, to imagine and play, to connect emotionally with their company and customers, and to have fun making a living doing what they love.”
Continued in Creative Mind post Jennifer Lee on Being a Right-Brainer in Business.
Article publié pour la première fois le 22/04/2011