In an interview about her book and related home-study program, artist and entrepreneur Jennifer Lee talks about the need for, and value of, the creative mind in the business environment.
“The left-brain analytical skills that used to get people ahead in the knowledge economy are no longer enough.
“In the creative economy, right-brain skills like big picture thinking, play, emotional intelligence, and design help us innovate and give us a competitive advantage.
“The Right-Brain Business Plan helps creative entrepreneurs leverage their natural creative genius to succeed in the new economy.
“It invites business owners to think visually, to imagine and play, to connect emotionally with their company and customers, and to have fun making a living doing what they love.”
[From article: Jennifer Lee on Being a Right-Brainer in Business.]
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The image is one of her “doodles” for a program she used to keep her creative life active; here are some of her comments about the practice:
Lessons From Art Every Day Month
Life and biz insights from keeping a regular creative practice
By Jennifer Lee, Artizen Coaching
[From her newsletter]
Sure, it may sound melodramatic when I say that doing Art Every Day Month really did change my life, but I do think it’s true!
By giving myself permission to create every day, the concept for the Right-Brain Business Plan® intuitively came to me and since then has helped me grow my business in exciting ways.
While I’d like to create every day, I don’t always make the time to do so. That’s why I love when November comes around. I know I’ve got structure and community to keep me creating regularly.
Here’s what I’ve been learning this year that I can apply to my creative life and creative business:
- Capture ideas early, even if they’re not fully formed. When I wait until end of day to do my doodle, I struggle to come up with what to create. But if I start doodling earlier in the day when ideas come to me (even if it’s not intended for the final product) my mind and muse begin to subconsciously sculpt the idea. Then when I do sit down to do the work, I’m able to tap into more ease and inspiration and the doodle flows. My take away for my business is to keep jotting down my half-baked thoughts and doodling ideas for future projects. They’re fodder for when I’m ready to develop and implement the next exciting thing.
- Find the stories and anecdotes. Throughout the day I’m constantly looking for a story or message to inspire my doodle. Sometimes they’re mundane things but often times I find some hidden meaning for myself that helps me explore an emotion or a life lesson. Plus, sharing the stories helps to increase connection, since often times, people can relate.
- Think visually. I challenge myself to find a way to tell the story in pictures not just words. Doing this daily is helping me to strengthen my visual thinking muscle. And that muscle sure comes in handy when running a creative business (I shared in a previous newsletter how I ended up drawing a diagram for my lawyer to help him understand my licensing program)!
Whether you participate in AEDM or not, I encourage you to dedicate some time on a semi-regular basis to explore your creativity. You never now when your next great idea will emerge!
You can see my daily AEDM 2011 doodles on Flickr.
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Books by Jennifer Lee:
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Jennifer did a Livestream video chat:
“I interviewed Ane Axford of sensitive + thriving who is a licensed facilitator for my Right-Brain Business Plan® and Unfolding Your Life Vision® licensing programs. Since both Ane and I are highly sensitive people, we chat a bit about her approach to thriving as a sensitive soul and about how to be a highly sensitive entrepreneur.”
To see the recording, follow the link to the Artizen Coaching site and click ‘Blog’, then category ‘Livestream’ to see the post: “Interview w/ Licensed Facilitator Ane Axford + an Overview of Jenn’s Wall Calendar” [25th January, 2012]
[Ane Axford writes that she is an “observer, a facilitator, a designer, an artist, a writer, an entrepreneur, a lover, a dancer, maybe a singer, and most of all…I am me.” – From aneaxford.com.]
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Learn more about her various Artizen Coaching books and programs including
Right-Brain Business Plan Home Study e-Course.
Article publié pour la première fois le 04/02/2015