Connecting with our tribe

A summary of the book: Tribes: We Need You to Lead Us by Seth Godin says: “A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It’s our nature.” (

As an entrepreneur, writer or other artist, success may be furthered by – even depend on – connecting with your ‘tribe’ of people who can support and benefit from your work.

Coach Molly Gordon explains,

Marketer and blogger Seth Godin defines a tribe as “a group of people connected to one another, connected to a leader, and connected to an idea.”

In the case of your tribe of just-right clients, you are the leader, responsible for giving them care and guidance.

Not in a patronizing way, but to the extent that they depend on you to do good work and to lead them toward things that match their needs.

You and your just-right clients are connected through your work, the way you market that work, and the sales conversations you have.

(Selling is a conversation. But you knew that, right?)

Finally, you and your tribe of just-right clients are connected to an idea.

> Continued in her article: Challenges of connecting with your tribe.


Originally posted 2012-01-09 22:05:29.

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