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Why Is Change So Difficult?
http://talentdevelop.com/articlelive/articles/1099/1/Why-Is-Change-So-Difficult/Page1.html
Morty Lefkoe
A profile by the Institute of Noetic Sciences notes that Morty Lefkoe "made a series of discoveries that allowed him to help people make permanent changes in their emotions and behavior." He is founder of The Lefkoe Method, available in the programs
Undo Public Speaking Fear
ReCreate Your Life
Natural Confidence Program
 
By Morty Lefkoe
Published on 09/2/2010
 
Why do so many people believe that they have to put in a lot of time and effort—and then need a lot of reinforcement—in order to produce a lasting change in their life? People hold this belief because they have tried unsuccessfully to change a variety of things in their lives, such as eating junk food, not sticking to an exercise program, getting into relationships they know are bad for them, having negative feelings like anger and anxiety, and procrastination.  When I ask clients what they have done to produce change in the past, I get a litany of answers: therapy, books, workshops, hypnosis, EFT, NLP, willpower, support systems, etc.