A profile by the Institute of Noetic Sciences notes that Morty Lefkoe "made a series of discoveries that allowed him to help people make permanent changes in their emotions and behavior." He is founder of The Lefkoe Method, available in the programs
If you’ve read any of Seth Godin’s books or his daily blog, you know he stresses repeatedly, if you want to produce something new and change anything, you have to start and you have to “ship,” in other words, create a product or service and then make it available…Despite the fact that the need to start and ship (the need to move forward in life) is obvious, most people don’t do it. Seth correctly says that the major reason is fear of failure.