A profile by the Institute of Noetic Sciences notes that Morty Lefkoe "made a series of discoveries that allowed him to help people make permanent changes in their emotions and behavior." He is founder of The Lefkoe Method, available in the programs
If you give a man a fish, he will eat fish today but not
have any fish for future meals. If you teach a man to fish, he will be
able to eat fish forever as long as he is willing to catch the fish. There
is a third possibility that is not often talked about: If you transform
the man’s diet (for instance, have him become a vegetarian) so that he
doesn’t eat fish any more, his problem of not having fish to eat is
solved forever. Let’s apply the principle of this story to the rash of personal growth products and services we are offered daily.