A profile by the Institute of Noetic Sciences notes that Morty Lefkoe "made a series of discoveries that allowed him to help people make permanent changes in their emotions and behavior." He is founder of The Lefkoe Method, available in the programs
We don’t resist doing something new or different — in other words, we don’t resist change.
We resist doing what we think is wrong.
When you really get this distinction, you will understand something
about human behavior that most psychologists and professionals in the
training business still don’t understand... One example: “Yelling is the only way to get people to listen and do what you want.” That’s the belief that engenders the yelling. Given this belief, if you want to get someone to do something and they aren’t doing it, you have to yell to get results.