Being Unique is a Good Thing... Isn't It?

http://talentdevelop.com/articlelive/articles/198/1/Being-Unique-is-a-Good-Thing-Isnt-It/Page1.html

C.J. Hayden

C.J. Hayden, MCC, is a business coach who teaches people to make a better living doing what they love. Her company, Wings Business Coaching, specializes in working with business owners, self-employed professionals, and people in marketing and sales.

By C.J. Hayden

Published on 09/3/2006

There's no question that an element of uniqueness in your marketing can make your business more memorable, competitive, and special to your target audience. These are all reasons why being different can be good. But how different should you be?