A certain task confronts creative people all the time: making choices... whether to write this book or that book... whether to aim for personal, idiosyncratic work or more commercial and market-driven work, and so on. While it is obvious that you will face countless choices of this sort, it is not very well understood how anxious all this choosing makes you and how likely you are to flee from your work, your commitment, or your career because you don’t feel equal to making a given choice.