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Wet Blankets Of Profitability & Practicality
http://talentdevelop.com/articlelive/articles/365/1/Wet-Blankets-Of-Profitability-amp-Practicality/Page1.html
Brad Swift
Brad Swift is the Founder and Director of the Life On Purpose Institute, with a mission of advancing “A world where all people live purposeful, passionate and playful lives of service; lives of mindful abundance balanced with simplicity; and spiritual serenity. His books include Life on Purpose: Six Passages to an Inspired Life. See A Life That Matters Free Video Series.
 
By Brad Swift
Published on 10/17/2006
 
I recently had a coaching session with a client who's been a bit stuck in his life, even though he's become clear on his life purpose. ... He even knows what the project could be but he keeps stopping himself because he can't figure out how to make the project profitable or practical. For me, considering these two 'Ps' too early in the creative process is the kiss of death.