I'd Buy That: Getting A Brand Mindset
http://talentdevelop.com/articlelive/articles/47/1/Id-Buy-That-Getting-A-Brand-Mindset/Page1.html
By Kim Castle
Published on 08/24/2006
What most entrepreneurs tend to forget or, sadly,
never deeply establish is a huge, non-wavering belief in what you are
bringing to people.
You have just as much of this as the people who created Crate &
Barrel.