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I'd Buy That: Getting A Brand Mindset
http://talentdevelop.com/articlelive/articles/47/1/Id-Buy-That-Getting-A-Brand-Mindset/Page1.html
Kim Castle

Kim Castle "teaches entrepreneurs and small business owners how to tap into the full power of their business – the power behind the brand.

See her sites : BrandU and Whole Wealth Institute.  
By Kim Castle
Published on 08/24/2006
 
What most entrepreneurs tend to forget or, sadly, never deeply establish is a huge, non-wavering belief in what you are bringing to people. You have just as much of this as the people who created Crate & Barrel.