How An Entrepreneur's Choices Define First Impressions -- Demystifying Business Identity

http://talentdevelop.com/articlelive/articles/498/1/How-An-Entrepreneurs-Choices-Define-First-Impressions----Demystifying-Business-Identity/Page1.html

Susan Kirkland

Designer Susan Kirkland is a graduate of the Columbus College of Art and Design, and author of the book Start and Run a Creative Services Business.

By Susan Kirkland

Published on 01/7/2008

First impressions and emotional impulse motivate prospective buyers. Entrepreneurial choices in advertising can make or break business growth, especially on the web.