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Become A Coach
By
Christian Mickelsen
"What Is Coaching Really?"
THE RUSH:
You want to make a difference in the world with your coaching, right?
And, don't you also want to feel the *rush* of exhilaration that comes
from making a difference in the lives of your clients.
You know what I mean, right?
* You have a session with a client and they see solutions now where
once they only saw problems, because of your coaching! And they are so
happy! Or…
* They are no longer upset about a relationship because of something
you said or a question you asked! And they love you for it! But...
If you’re not getting enough clients to work with, there may be one BIG
reason for it...
LET ME COACH YOU RIGHT NOW:
You see, most coaches want to help so much that they don’t really even
care about the money very much. Can you relate?
I still put helping people over making money, but I realized something
BIG. Before I share this with you, let me ask you a questions:
"Do you like sales & marketing?" What is your initial gut response
to this questions? When you think about selling and marketing your
coaching to potential clients do you feel afraid? Do you get tightness
somewhere in your body?
If so, you’re not alone. In fact, I used to feel this way too. But, I
made a big shift in this area AND it helped me get a lot more clients
and make a lot more money.
HERE’S THE BIG SHIFT:
Sales & Marketing ARE coaching. What??!!
It’s true! Let me say it again: "Sales & Marketing ARE coaching!"
I’ll explain why this is true. But, before I do let me tell you why
this is important.
When you see sales and marketing as part of the coaching process,
you’ll feel a lot better about doing it! You’ll enjoy it more and
you’ll have a lighter feeling in your body and a smile on your face.
PLUS, you will:
* make your coaching business a viable long term career!
* grow your coaching client load (more fun clients to work with)
* earn a lot more spendable revenue (for vacations or a new car)
SALES & MARKETING are COACHING BECAUSE...
they do the same 2 things.
NUMBER 1: ACTION
# 1: My coaching is about "ACTION". When I coach people, I want to get
them to the point where they know what they want, what their challenges
are, and what to do. I want them to take action.
#1: My sales & marketing are about action. My marketing materials
are about a goal that people have (like growing their business or
getting more free time, etc) plus, the challenges they are facing, and
how to solve their problems to get to their goals. The action may or
may not be to *buy my program* or hire me, but either way they are in a
much better place now that they were before.
NUMBER 2: NEW POSSIBILITIES
#2: My coaching is about helping people see new possibilities.
Ex: I talked to two coaches yesterday and helped them see that they
could charge much higher fees. And instead of charging clients per
session, they could charge a monthly fee and it would be better for
them and for the client. (new possibilities)
#2: My sales & marketing are about helping people see new
possibilities. When you read the "headlines" on my websites that have
some big, fat claim or when you read testimonials of other coaches I’ve
worked with that have "made it" to six figures it may inspire you to go
for more! Again, you may or may not get inspired to *buy my program* or
hire me. But, that’s not the point.
The point is that you’ll get inspired to go for more and start to
really believe that making it happen can actually be a reality.
COACHING TIP:
This article was designed to coach you to seeing things differently
than you did before. This is a coaching technique you probably already
know called "reframing". Instead of looking at sales & marketing
the "old" way, you can start to look at it as a part of the coaching
process.
COACHING QUESTIONS:
1) When you see it in this new light does it start to make you feel
better about the idea of selling & marketing?
2) If it’s part of the coaching process, what does that mean you need
to do differently in the way you approach your sales and marketing?
3) Who are you BEING when you are conducting sales & marketing
aspects of your coaching business? Are you being the same person as
when you’re coaching a client?
4) Can you think of other ways that coaching is like sales &
marketing?
Would You Like a Big Short-Cut To Become A Coach?
Avoid the pitfalls and challenges that plague most coaches! I dispel
the practices most coaches are taught that actually lead to the slow
(or zero) growth!
Now you can benefit from my 7 years of experience coaching business
owners and get a giant "short cut" on your own coaching business
success. Astonishingly, the majority of the coaches that I've coached
1-on-1 have gone on to generate 6 figure incomes in as little as 3
months and the longest took only 18 months!
My FREE report reveals the 7 Secrets, Lies, & Myths of the coaching
industry. PLUS, you'll also get:
* Secrets & Lies of the Coaching Industry" audio program
* Coaching Business Rocket Launcher": sales & marketing concepts
via email
* Access to sales & marketing article you can use right away
Just go to CoachingBusinessRocketLauncher.
~ ~ ~
 Christian Mickelsen is a leading authority on business
success. The founder of Small Biz U, an online business training
program with business owner students all around the world, Christian is
also the author of "How to quickly get started in professional
coaching: the hidden truth about what it really takes!"
One of many testimonials:
"Once I overcame the doubts and limiting
beliefs and committed to being a coach as my primary income source,
Christian helped me to catapult my income to over 6-figures. What we
worked on was getting me focused on what my values and core strengths
were, combined with identifying what I was really passionate about.
"Christian and I created a
strategic action plan and helped me to follow-through on these
high-leverage strategies and tactics. These included developing
seminars, and joint venture partners to attract clients.
"Within 3 months of hanging up
my shingle as a business coach, I had created over a 6-figure income
and continuing to expand on that. Also, I now have two other coaches
with me in my business and am preparing to add a third."
- Dr. George Huang,
M.D.
Christian Mickelsen's programs include:
CoachingBusinessRocketLauncher
Executive Circle: Fast
Track Program For Coaches.
 Also see more Christian
Mickelsen articles.
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