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Personal Coach Training
By
Christian Mickelsen
Do you remember when you hired your first coach?
I am about to tell you a BIG secret about hiring my first coach AND why
most coaches don't "get it" when it comes to selling their coaching
simply because of HOW they hired their first coach.
I remember when I hired my first coach. I wasn't a coach myself. I was
just a guy with a lot of problems.
I had lots of stuff I wanted to change. I was...
* out of shape
* in a job I hated
* sitting on a business I started that was going nowhere
* in an unhappy relationship. So...
I hired a coach to help me turn it all around. And, guess what? I did!
I started exercising regularly, quit my job to focus on my business,
turned the biz into a success, and ended my 4 year relationship. The
key point here is that I hired my coach for "real" reasons.
You see, most coaches hire a coach for themselves because:
A) Their coaching school says they need to hire one. Or...
B) To get help growing their coaching business
Because most coaches didn't hire their first coach based on their own
challenges, pains, etc. They don't know what it's like to NEED to hire
a coach. To feel like "I've got to spend this money on a coach". So...
What happens is, they hire a coach for these "contrived" reasons.
Understand that I'm not against coaching schools telling their students
to hire a coach.
It
just creates a different experience for "why people buy coaching".
Plus, coaches get hired by students who are told to hire a coach. That
also creates an "artificial experience" of why people "BUY COACHING"!
KEY LEARNING POINT:
People want to buy coaching. Let me say that again.
PEOPLE WANT TO BUY COACHING! In fact many people ENJOY hiring a coach.
Here are 3 reason why this is true:
1) People want to buy coaching simply because they enjoy buying things.
Some people just like to buy stuff and coaching is one more
(potentially) fun thing to buy!
2) People want to buy coaching because they want to get serious about
their achievement. They feel like it's time to get more focused, stop
being scattered, etc. They want to stay on track and they "get" that
coaching will help them do that. These people WANT to hire a coach.
2.5) An offshoot of the group above, there are some people who just
want to grow. They have an inner drive for personal growth and see that
hiring a coach could push them, challenge them, and help them see
themselves in different ways. These people are rare, but they exist.
They want a coach simply to enjoy the process of faster growth.
3) People want to buy coaching because they are desperate for a change
and they realize they can't do it alone. This is why I hired my coach.
My life was a total wreck! I was a mess and I couldn't take it any
more. These people are like, "please let me hire you!" They REALLY want
to hire a coach.
This is important to understand for a few reasons.
First, if you're one of the coaches that hired a coach because it was a
mandatory (or highly recommended) part of your coaching school, then
you may run into doubts and wonder if people really hire coaches in the
real world.
NOTE: The bigger part of the problem is that you probably weren't
taught how to get clients OR worse (like most coaches) you might have
been taught a lot of the WRONG THINGS to do to get clients. And when
these "flawed" approaches don't work, you have had a little voice in
your head wondering if real people actually hire coaches.
Second, if you hired your first coach because your school said so, you
just don't "get" what it feels like to be in a situation where you feel
like you NEED to hire a coach.
You missed out on knowing what it feel like to be so stuck or lost,
that you are willing to spend $300/month (or more) to fix it! And
then...
You might not know the gratitude you feel for your coach helping you
turn it around and thinking that it would have been worth twice as much
as what you paid! But...
What you might experience as a coach growing your business is:
1. When you give out a sample coaching session, the person you're
having the session with is doing YOU a favor.
2. People tell you coaching is "expensive" and people say no to hiring
you and you start to believe them.
3. People don't "get" how coaching will help them, and say that they'll
"think about it" and (never) get back to you.
You're experience as a coach growing your coaching business is
different than that of the client that wants to hire you. Why?
Two reasons:
1) You're doing the "wrong things" in the "wrong ways" to get clients
and because you were told to do these things you think they should
work, but they rarely do.
2) The reactions some people have to you and your coaching make you
feel uncomfortable and that discomfort "colors" your expectations of
how the next person you talk to is going to react. So, your
expectations falter and you start expecting negative reactions.
THE BOTTOM LINE:
People actually DO want to buy coaching and if you have people that are
having intro. sessions with you, then they probably want to hire YOU.
It's just up to you to help them see how coaching will help them with
what they are hungry to change.
I don't think there's 1 single thing more important for coaches to
learn than how to conduct sample sessions in a way that compels people
to hire you. It may be even more important than coach training because
this will actually GET the clients for you to work with!
COACHING CHALLENGE:
1. Erase your previous unsuccessful experiences from your mind. Keeping
these around, won't help because there's not much to learn from them.
2. Recall experiences you've had where you made a purchase and enjoyed
it! Buying things can be fun and when you remember that, you can bring
that back into your own experience of selling your coaching. People are
going to enjoy buying from you.
3. Remember how excited you were when you hired your first coach! The
fun, the "scary excitement" of knowing your going to have to grow.
Knowing your life is going to change in interesting and wonderful ways!
Your soon-to-be new clients will be in for quite a treat!!
Would You Like a Big Short-Cut For Getting More Personal Coach Training
Clients?
Avoid the pitfalls and challenges that plague most coaches! I dispel
the practices most coaches are taught that actually lead to the slow
(or zero) growth!
Now you can benefit from my 7 years of experience coaching business
owners and get a giant "short cut" on your own coaching business
success.
Astonishingly,
the majority of the coaches that I've coached 1-on-1 have gone on to
generate 6 figure incomes in as little as 3 months and the longest took
only 18 months!
This FREE report reveals the 7 Secrets, Lies, & Myths of the
coaching industry. PLUS, you'll also get:
* Secrets & Lies of the Coaching Industry" audio program
* Coaching Business Rocket Launcher": sales & marketing concepts
via email
* Access to sales & marketing article you can use right away
Just go to CoachingBusinessRocketLauncher.
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 Christian Mickelsen is a leading authority on business
success. The founder of Small Biz U, an online business training
program with business owner students all around the world, Christian is
also the author of "How to quickly get started in professional
coaching: the hidden truth about what it really takes!"
One of many testimonials:
"Once I overcame the doubts and limiting
beliefs and committed to being a coach as my primary income source,
Christian helped me to catapult my income to over 6-figures. What we
worked on was getting me focused on what my values and core strengths
were, combined with identifying what I was really passionate about.
"Christian and I created a
strategic action plan and helped me to follow-through on these
high-leverage strategies and tactics. These included developing
seminars, and joint venture partners to attract clients.
"Within 3 months of hanging up
my shingle as a business coach, I had created over a 6-figure income
and continuing to expand on that. Also, I now have two other coaches
with me in my business and am preparing to add a third."
- Dr. George Huang,
M.D.
Christian Mickelsen's programs include:
CoachingBusinessRocketLauncher
Executive Circle: Fast
Track Program For Coaches.
 Also see more Christian
Mickelsen articles.
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