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Executive Coaching Training
By
Christian Mickelsen
You might already know that the "Intro. session" (AKA free session) is
THE #1 way for you to get clients...
It's true because most, if not all, of your clients will come to you
from these sessions. And, if you don't have enough coaching clients
part of the reason is because you aren't getting enough people having
intro. sessions with you. In fact...
How many clients you have is mostly determined by 3 things:
1. How many free sessions you do each month.
2. How long your clients stick around.
3. How good you are at converting people from the intro. sessions into
hiring you for coaching.
If you improve any of these areas, your coaching business will grow! If
you improve all 3, you're business will soar!
Here are 5 things you can do to start getting a lot more intro.
sessions and a lot more clients.
1) Send out an offer for a free coaching session to your newsletter
list. Where most coaches go wrong on this idea is that they put the
offer deep into their newsletter where only a few people will see it.
Send out a single newsletter/email specifically about the free session
you're offering!
2) Grow your newsletter list of subscribers. This is where you'll stay
in touch with your potential clients and can make offer of a free
session from time to time. Where coaches go wrong here is by not
picking a target audience/niche.
They
end up writing about general "stuff" that can help anyone, but does not
capture the hearts and minds of people the way having one specific
group will. The result, few people will actually ever read your
newsletters on a regular basis.
3) Build a case for why someone should spend their time and energy
having a free session with you. This is how most coaches describe their
free session offer (poorly): "I offer a free exploratory coaching
session. If you would like to see if coaching is right for you, call
XXXX or email YYY."
Just because something is "free" doesn't mean people will want it. Like
most everything else in life, the "free session" needs to be "sold".
Write up some compelling reasons people should have a session with you
and the real tangible benefits people will leave the session with.
4) Tell people that you want to work with them. When you come across
people that you think would be great to work with, let them know "I'd
like to coach you". Most of the time they'll be flattered.
Compliment
them by telling them why you'd like to work with them. "You have great
energy and I'd love to watch you get into full bloom" or "After hearing
you speak, your passion got me inspired and I'd like to help you make
your vision come true". Most people will be open to having a free
session with you to see if it makes sense for them.
5) Go for the "easy yes" before offering the intro. session. Many
coaches don't realize how important these intro. sessions are. But,
once they do, they start offering these sessions to strangers they meet
at networking events.
Now,
this CAN be effective. But, you'll miss out on connecting with MOST
people and building a relationship that could later lead to a free
session and hiring you.
Instead
offer a "Special Report", tele-class, or audio program on a topic that
is of extreme interest to the people you're networking with. More
people will say "yes, I want that" and you'll be able to stay in touch
with them sending your "articles/newsletters" and later offering the
free session.
BOTTOM LINE:
Get out there and get intro. session with people and you'll start
getting a lot more clients!
The executive coaching training tips listed here can quadruple your
business. For more ways to grow your executive coaching business, you
can get the "Coaching Business Rocket-Launcher" absolutely free!
Avoid the pitfalls and challenges that plague most coaches! I dispel
the practices most coaches are taught that actually lead to the slow
(or zero) growth!
Now you can benefit from my 7 years of experience coaching business
owners and get a giant "short cut" on your own coaching business
success.
Astonishingly,
the majority of the coaches that I've coached 1-on-1 have gone on to
generate 6 figure incomes in as little as 3 months and the longest took
only 18 months!
This FREE report reveals the 7 Secrets, Lies, & Myths of the
coaching industry. PLUS, you'll also get:
* Secrets & Lies of the Coaching Industry" audio program
* Coaching Business Rocket Launcher": sales & marketing concepts
via email
* Access to sales & marketing article you can use right away
Just go to CoachingBusinessRocketLauncher.
~ ~ ~
 Christian Mickelsen is a leading authority on business
success. The founder of Small Biz U, an online business training
program with business owner students all around the world, Christian is
also the author of "How to quickly get started in professional
coaching: the hidden truth about what it really takes!"
One of many testimonials:
"Once I overcame the doubts and limiting
beliefs and committed to being a coach as my primary income source,
Christian helped me to catapult my income to over 6-figures. What we
worked on was getting me focused on what my values and core strengths
were, combined with identifying what I was really passionate about.
"Christian and I created a
strategic action plan and helped me to follow-through on these
high-leverage strategies and tactics. These included developing
seminars, and joint venture partners to attract clients.
"Within 3 months of hanging up
my shingle as a business coach, I had created over a 6-figure income
and continuing to expand on that. Also, I now have two other coaches
with me in my business and am preparing to add a third."
- Dr. George Huang,
M.D.
Christian Mickelsen's programs include:
CoachingBusinessRocketLauncher
Executive Circle: Fast
Track Program For Coaches.
 Also see more Christian
Mickelsen articles.
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