New Product? Give It Nine Lives
http://talentdevelop.com/articlelive/articles/549/1/New-Product-Give-It-Nine-Lives/Page1.html
Marcia Yudkin
Marcia
Yudkin is the author of 6 Steps to Free Publicity, and
10 other books. She has helped clients achieve publicity everywhere
from the Wall Street Journal to the National Enquirer, from the Today
Show to local news broadcasts.
By Marcia Yudkin
Published on 03/2/2008
The closeness between the words "new" and "news" provides a telling
clue to how easy it can be to get media coverage for something that's
new.
By
definition, the media are in the business of covering what's fresh,
what's unprecedented and what has just happened.
Follow
a few simple steps and publicity can make your product launch a
significant success.