Interviewing an Expert For a Teleseminar? Avoid These Six Mistakes
http://talentdevelop.com/articlelive/articles/654/1/Interviewing-an-Expert-For-a-Teleseminar-Avoid-These-Six-Mistakes/Page1.html
Marcia Yudkin
Marcia
Yudkin is the author of 6 Steps to Free Publicity, and
10 other books. She has helped clients achieve publicity everywhere
from the Wall Street Journal to the National Enquirer, from the Today
Show to local news broadcasts.
By Marcia Yudkin
Published on 06/6/2008
Recording and interviewing an expert on a topic that has value for a
group of listeners is one of the quickest and easiest ways to create a
saleable product. This sort of teleseminar can also help drum up
interest in an upcoming event as a free preview call. However, as someone who has been interviewed or interviewed others
dozens of times and listened to scores more expert interviews, I’ve
observed several pitfalls that can affect the quality of the product.