This may sound like a crazy question. At the same time I’ve met more than my fair share of people who don’t know the answer to this question. Honestly, it’s not given the respect it deserves most of the time. Do you know why you are in business (or why you want to start a business if you’re just hatching your idea)? When you started your business what was your main goal? Does your business even remotely resemble your initial vision?

People often try to get publicity when it’s just not time yet. Here are the top four reasons your business might not be ready for publicity.