Brad Swift
W. Bradford Swift is the Founder and Director of the Life On Purpose Institute, with a mission of advancing “A world where all people live purposeful, passionate and playful lives of service; lives of mindful abundance balanced with simplicity; and spiritual serenity. His books include Life on Purpose: Six Passages to an Inspired Life.
Articles by this Author
My Personal Journey Along the Purposeful Path
- By Brad Swift
- Published 05/23/2008
- Meaning and purpose
Now, as I sit watching the exquisite sunrise over the Blue Ridge Mountains, that day in Greensboro [when I was close to suicide] seems to be from a different person’s life—and in many ways it is. I am no longer that confused, scared, lonely young man. And today I can truthfully say my life is filled with purpose and meaning.
Life on Purpose: Six Passages to an Inspired Life
- By Brad Swift
- Published 05/23/2007
- Products / Programs

Life on Purpose: Six Passages to an Inspired Life
by Brad Swift
[Paperback]
[MP3 Download]
[Home Study Course]
Wet Blankets Of Profitability & Practicality
- By Brad Swift
- Published 10/17/2006
- Articles for coaches , Achievement / Vocation
I recently had a coaching session with a client who's been a
bit stuck in his life, even though he's become clear on his life
purpose. ... He even knows what the project could be but he keeps
stopping himself because he can't figure out how to make the project
profitable or practical.
For me, considering these two 'Ps' too early in the creative
process is the kiss of death.
Top 10 Benefits to Knowing and Living Your Life Purpose
- By Brad Swift
- Published 10/17/2006
- Meaning and purpose
Clarifying
your life purpose is a team effort between the rational mind and the
intuitive mind. The following exercise is an effective way to combine
these two powerful resources to help you move forward along the pathway
of a "life on purpose."
Slow Down, You Move Too Fast
- By Brad Swift
- Published 10/17/2006
- Change, growth, coaching
Yet,
years later at the helm of my own enterprise, there were days where I
was the one gripping the side of the counter, fighting for control,
caught up by a frenetic pace, much like a hamster in a wheel, running
as fast as I could, going who knows where.
Priming the Passion Pump
- By Brad Swift
- Published 10/17/2006
- Change, growth, coaching
Clarifying
your life purpose is a team effort between the rational mind and the
intuitive mind. The following exercise is an effective way to combine
these two powerful resources to help you move forward along the pathway
of a "life on purpose."
The Outer Roads of Simplicity
- By Brad Swift
- Published 10/17/2006
- Change, growth, coaching
"Fundamentally,
people find that simplicity is taking control and through simplicity
you enrich your life. It's hard not to come to that conclusion."
Unfortunately, according to the Yearning for Balance study, although
Americans realize something must be done, many are "waiting for
somebody else to act first: their neighbors, big corporations, or the
government."
Nurture Creativity and Intuition
- By Brad Swift
- Published 10/17/2006
- Creativity enhancement
Whether you consider yourself a highly creative person or not, it is
possible for all of us to be more creative if we'll take the time to
nurture that part of ourselves.
These
simple steps will give you direction in how to bring more of your
creativity to the surface and to optimize your intuitive powers at the
same time.
Living Simply in a Complex World
- By Brad Swift
- Published 10/17/2006
- Change, growth, coaching
I'd
been too busy working 50-60 hours a week at my veterinary practice so I
could pay the mortgage on the house, not to mention keeping two car
payments up, and the three credit cards paid down.
Like
Alice [in Through the Looking-Glass], I realized something was wrong with this picture. I was running
as fast as I could just to keep up.
Being Resilient and Flexible Yet Holding On
- By Brad Swift
- Published 10/17/2006
- Change, growth, coaching
When I'm living true to my life purpose -- when I'm
experiencing a life of purposeful, passionate and playful service, when
I'm in touch mindfully with the abundant universe in which I live and I
balance that with simplicity, and when I'm truly experiencing spiritual
serenity -- then I'm 'in the zone.'
