With teleseminars, teleclasses and teleconferences increasingly popular, newcomers to this remote learning format make numerous mistakes that mar their prospects for making money from the telephone sessions.

Recording and interviewing an expert on a topic that has value for a group of listeners is one of the quickest and easiest ways to create a saleable product. This sort of teleseminar can also help drum up interest in an upcoming event as a free preview call. However, as someone who has been interviewed or interviewed others dozens of times and listened to scores more expert interviews, I’ve observed several pitfalls that can affect the quality of the product.

The closeness between the words "new" and "news" provides a telling clue to how easy it can be to get media coverage for something that's new. By definition, the media are in the business of covering what's fresh, what's unprecedented and what has just happened. Follow a few simple steps and publicity can make your product launch a significant success.

Everyone keeps their radio tuned to station WIIFM - What's In It For Me. This fact and its implications hold a valuable secret for multiplying publicity opportunities.