What does a hero look like for you? Is it the burly firefighter running into burning buildings to save lives, the girl with a crippling disease who somehow manages to complete her first 10k walk, or the Red Cross, helping people across the globe get the care they need? Most of us don't think of ourselves as a hero but that's where we're missing out, not seeing how, in fact, we have the opportunity every day to be a hero on behalf of our clients.

The Bold and the Beautiful isn't just the name of a daytime television show. It also describes how you must put your personality to work for you if you want to grow your business into 6 and 7 figures. Take a look at the superstars in your industry and you'll see what I mean. They aren't wall flowers when it comes to flaunting their personality's strengths or quirks. In fact, they've cleverly figured out that by shining a spotlight on their innate, organic characteristics they put their business in the spotlight...and they reap the rewards.

The idea of mixing effective marketing with soul can, for some, seem like trying to mix oil and vinegar. If your marketing is angled to get results, then isn't it too "hard sell" to be soulful; but if you lean towards giving your marketing more soul, will it actually reap results? Honestly, I think that BECAUSE you are a soul-preneur™ you're actually in a BETTER position to market in a way that is amazingly effective, powerful AND speaks from your heart.

At some point, every self-employed professional reaches the same dilemma: how to build a strong brand and grow their business without taking on too many clients, undervaluing their expertise, or sacrificing their lifestyle.