What does a hero look like for you? Is it the burly firefighter running into burning buildings to save lives, the girl with a crippling disease who somehow manages to complete her first 10k walk, or the Red Cross, helping people across the globe get the care they need? Most of us don't think of ourselves as a hero but that's where we're missing out, not seeing how, in fact, we have the opportunity every day to be a hero on behalf of our clients.

The Bold and the Beautiful isn't just the name of a daytime television show. It also describes how you must put your personality to work for you if you want to grow your business into 6 and 7 figures. Take a look at the superstars in your industry and you'll see what I mean. They aren't wall flowers when it comes to flaunting their personality's strengths or quirks. In fact, they've cleverly figured out that by shining a spotlight on their innate, organic characteristics they put their business in the spotlight...and they reap the rewards.

The idea of mixing effective marketing with soul can, for some, seem like trying to mix oil and vinegar. If your marketing is angled to get results, then isn't it too "hard sell" to be soulful; but if you lean towards giving your marketing more soul, will it actually reap results? Honestly, I think that BECAUSE you are a soul-preneur™ you're actually in a BETTER position to market in a way that is amazingly effective, powerful AND speaks from your heart.

Would you go to all the trouble to build a coaching business if you knew it wouldn't be financially successful? No! And yet, so many coaches doom their businesses to failure by trying to market to everyone - a strategy that rarely works in any industry. Those coaches take themselves right off the success track by staying a generalist.

1. A coach is a motivator equipped with a whistle and "you can do it" attitude that gets you going. -- A coach can't motivate you - only YOU can motivate you. The coach gives you honest feedback, holds the mirror up so you can see YOU, and helps you motivate you. The coach keeps you accountable and moving forward.

1. Coaching is a new profession -- For sure it is not... it has been around as long as the human race with great coaches like Socrates, Olympic coaches, religious icons worldwide and other philosophers. There is nothing new about people assisting people to greatness and the word coach has been around since the early civilization.

The Wall Street Journal recently featured an article called, “Not communicating with Your boss? Count your blessings.” The wisdom in this article offers a fantastic criticism of much advice that some executive coaches spew. For instance: - Asking “How can I help?” can be a good thing to do, but can also offend certain people by implying they need help.

At The Center for Executive Coaching, members spend a lot of time role playing specific coaching scenarios. For instance: - How to deliver bad news after a 360 degree assessment of a particularly arrogant executive. - How to handle a renegade “superstar” who delivers great results but is a terrible team player and undermines the CEO.

While I’ve promised not to reveal any confidential information, this individual was a private high school teacher 10 years ago and gradually made a transition into coaching top executives. Each year he saw his income double and this past year he tells me he earned $1.2 million!

When it comes to making a success of your coaching business, can you do it on your own? For that matter, can anyone succeed at anything completely on their own? My answer to these questions is a definitive... "yes" and "no"