1. A coach is a motivator equipped with a whistle and "you can do it" attitude that gets you going. -- A coach can't motivate you - only YOU can motivate you. The coach gives you honest feedback, holds the mirror up so you can see YOU, and helps you motivate you. The coach keeps you accountable and moving forward.

1. Coaching is a new profession -- For sure it is not... it has been around as long as the human race with great coaches like Socrates, Olympic coaches, religious icons worldwide and other philosophers. There is nothing new about people assisting people to greatness and the word coach has been around since the early civilization.

The Wall Street Journal recently featured an article called, “Not communicating with Your boss? Count your blessings.” The wisdom in this article offers a fantastic criticism of much advice that some executive coaches spew. For instance: - Asking “How can I help?” can be a good thing to do, but can also offend certain people by implying they need help.

At The Center for Executive Coaching, members spend a lot of time role playing specific coaching scenarios. For instance: - How to deliver bad news after a 360 degree assessment of a particularly arrogant executive. - How to handle a renegade “superstar” who delivers great results but is a terrible team player and undermines the CEO.

While I’ve promised not to reveal any confidential information, this individual was a private high school teacher 10 years ago and gradually made a transition into coaching top executives. Each year he saw his income double and this past year he tells me he earned $1.2 million!

When it comes to making a success of your coaching business, can you do it on your own? For that matter, can anyone succeed at anything completely on their own? My answer to these questions is a definitive... "yes" and "no"

Here's what you can do to turn this request for references into a "yes" to hiring you on the spot. Before I share this, please note that if you didn't "dig deep" and really "GET" them in the first place, this WILL NOT work.

How many clients you have is mostly determined by 3 things: 1. How many free sessions you do each month. 2. How long your clients stick around. 3. How good you are at converting people from the intro. sessions into hiring you for coaching. If you improve any of these areas, your coaching business will grow! If you improve all 3, you're business will soar!

I am about to tell you a BIG secret about hiring my first coach AND why most coaches don't "get it" when it comes to selling their coaching simply because of HOW they hired their first coach.

You want to make a difference in the world with your coaching, right? Most coaches want to help so much that they don’t really even care about the money very much. Sales & Marketing ARE coaching. I’ll explain why this is true.