TALENT DEVELOPMENT RESOURCES : articles

Promotion / Marketing

Ideas about promotion, publicity, online and offline marketing.

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    If you already have self published books, chances are you’re looking for effective online marketing book strategies to help sell your book. You’ve spent hours brainstorming, writing, editing and publishing your book. Now what? Now it’s time to let people know that your book exists. Even if you have a great book, it doesn’t matter if no one knows about it.


    People often try to get publicity when it’s just not time yet. Here are the top four reasons your business might not be ready for publicity.

    Facebook can be overwhelming at times, but it doesn't have to be. With just a few key daily actions, you'll see significant results on your Facebook Page. When done right, Facebook can position you as an industry leader, attract quality prospects, and increase your leads.

    By Kendall SummerHawk.  Could one phone call change your life? What about one article submitted to the right publication, or meeting one person at an event? What if you were to get one new client this week, would that be awesome? The answer is, “yes.” In business, women are often so focused on growing, growing, growing it’s easy for them to miss out on putting into place the simple, elegant power of one.

    The Bold and the Beautiful isn't just the name of a daytime television show. It also describes how you must put your personality to work for you if you want to grow your business into 6 and 7 figures. Take a look at the superstars in your industry and you'll see what I mean. They aren't wall flowers when it comes to flaunting their personality's strengths or quirks. In fact, they've cleverly figured out that by shining a spotlight on their innate, organic characteristics they put their business in the spotlight...and they reap the rewards.

    The idea of mixing effective marketing with soul can, for some, seem like trying to mix oil and vinegar. If your marketing is angled to get results, then isn't it too "hard sell" to be soulful; but if you lean towards giving your marketing more soul, will it actually reap results? Honestly, I think that BECAUSE you are a soul-preneur™ you're actually in a BETTER position to market in a way that is amazingly effective, powerful AND speaks from your heart.

    Giving FREE teleseminars is a fabulous way to promote your business, help your prospects get to know you better, increase your e-zine subscribers, and jack-up sales. Giving PAID teleseminars promotes your business and generates revenues as well.

    Focus on fewer people AND make more money? This does not seem logical. However, it’s true. If you dare to focus your efforts on a select group of people you will enjoy more success and it will be easier and more fun!

    The closeness between the words "new" and "news" provides a telling clue to how easy it can be to get media coverage for something that's new. By definition, the media are in the business of covering what's fresh, what's unprecedented and what has just happened. Follow a few simple steps and publicity can make your product launch a significant success.

    Everyone keeps their radio tuned to station WIIFM - What's In It For Me. This fact and its implications hold a valuable secret for multiplying publicity opportunities.

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