Focus on fewer people AND make more money? This does not seem logical. However, it’s true. If you dare to focus your efforts on a select group of people you will enjoy more success and it will be easier and more fun!

The closeness between the words "new" and "news" provides a telling clue to how easy it can be to get media coverage for something that's new. By definition, the media are in the business of covering what's fresh, what's unprecedented and what has just happened. Follow a few simple steps and publicity can make your product launch a significant success.

Everyone keeps their radio tuned to station WIIFM - What's In It For Me. This fact and its implications hold a valuable secret for multiplying publicity opportunities.

First impressions and emotional impulse motivate prospective buyers. Entrepreneurial choices in advertising can make or break business growth, especially on the web.

It seems that the vast majority of marketing advice is aimed at extroverts. "Go to networking mixers and meet new people," the authorities say. "Make cold calls." "Speak in front of groups." "Call people up and chat with them about what's new." If you are an introvert, these experts might as well be telling you to fly to the moon.

What most entrepreneurs tend to forget or, sadly, never deeply establish is a huge, non-wavering belief in what you are bringing to people. You have just as much of this as the people who created Crate & Barrel.

Branding is one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practitioner even more unclear.

There's one marketing condition I see over and over with my clients, and it's called "but-I'm-not-an-expert-itis". These people are afraid to play bigger because they think it's not their time yet... This attitude will kill your business and take years off your life! It's VERY important to position yourself from the get-go as an expert in what you do.