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Don't Know Where to Begin? Fortunately You're Not Alone
By
Valerie Young
You have an idea to make money doing what
you love. You even have the talent and drive to make it happen. There's
just one problem. You don't know where to begin. Not knowing how to
successfully launch a business idea is one of my favorite kinds of
problems, because it's usually one of easiest ones to solve.
But that's certainly not how it feels – especially if your passion is a
little off the beaten path. To his delight, Christopher has discovered
he has the unique "ability to show self-improvement ideas in a
single-cartoon strip." Adding, "Nothing gets me more excited when I
come up with an idea that is universal. Like a mirror to us all yet on
paper."
Christopher gets most of his ideas through the tried and true method of
observation. His first "office" was the local Starbucks in Las Vegas.
In the beginning, he concentrated on sharpening his drawing technique.
But when he started tuning into the other
patrons, Christopher says he began to see in their every day actions "a
global truth that came to me in the form of a cartoon" prompting him to
"draw idea after idea."
The fact that so many strangers expressed
interest in his work was encouraging. But he was also frustrated
because he didn't have the money he needed to "get this thing going."
Christopher continued barely getting by at jobs he disliked and drawing
cartoons on his time off. During this time, he moved to Arizona and the
same thing happened, "I was getting more attention and results.
Teachers, photographers, kids… anyone who
saw me was curious and I felt this could not be a coincidence. I knew I
was close and on to something, but I just couldn't seem to get 'there'."
When Christopher moved back to his home in Toulouse France he didn't
draw for a year. Recently the cartoon bug bit again and as did his
commitment to find a way to sell his cartoons. There is just one little
problem. Christopher doesn't know where to begin.
Change
the Question
Of course Christopher doesn't know where to begin. Why would he? It's
not like they teach this stuff in school! So where does Christopher, or
anyone who has a dream but no roadmap, begin? To start, you have to ask
the right question.
Simply changing the question from "Where
do I begin?" to "Who knows how to begin?" shifts the focus from what
you don't know to finding the people who do.
Fortunately Christopher is not alone in his pursuit of a career as a
paid cartoonist. I'm not talking here about all of the other aspiring
cartoonists who are also wondering where to begin.
What I'm saying is there are people who
are living Christopher's dream right this very minute. And what better
place to turn to for directions than from someone who has already
reached your desired destination.
The first person I thought of was Scott Adams, developer of the
office-lampooning cartoon Dilbert. Proving that there really are some
universal truths, today Adams' strip appears in over 2,000 newspapers
in 65 countries, his 22 Dilbert books have sold a combined total of
over 10 million copies, and he's written four best selling original
books including The
Dilbert Principle and Dogbert's
Top Secret Management Handbook - both of which were #1 New York
Times Best Sellers.
Adams' dream started like all dreams – one step at a time. If
Christopher feels discouraged at the slow pace of his own cartooning
career, all he has to do is click on the News and History link at Dilbert.com and he'll learn that
Adams spent six years at his day job while working at his comic strip
mornings, evenings and weekends.
(As I thought about Christopher's concern
that he didn't have the money to "get this thing going" I couldn't help
but notice that what enabled Adams' success was not money but the
willingness to put in the time).
Even though all that hard work paid off, it was not without its
disappointments. Proving once again that failure is a bump in the road
and not the end of the road, Adams even includes the actual rejection
letters he received from a long list of top syndication companies. But
here's the best part.
From the "About Scott Adams" page
Christopher will find a link that says How to Become a Cartoonist. What
could be better than getting free step-by-step advice from one of the
most successful cartoonists of our time?!
In addition to specific book recommendations for the aspiring
cartoonist, he'll find links to such invaluable resources The National
Cartoonist Society (NCS) (Reuben.org). To be a member, you have to earn
the majority of your income from cartooning.
But the site features yet another
resource called "How to Become a Cartoonist." This one is from Dik
Browne, creator of the lovable Viking cartoon Hagar Horrible appearing
in over 1,900 newspapers in 58 countries and in 13 languages.
So in about three minutes I managed to
find not one but two cartoonists at the top of their game who have
actually posted their answers to the question "Where do I begin?"
But what if Adams and Browne weren't quite so generous with their
advice? In the absence of clearly recognized stars like Adams and
Browne, finding information about a career in cartooning is as simple
as doing an online search for "how to become a cartoonist," or "how to
become a syndicated cartoonist" or "resources for cartoonists."
One of the best resources out there is
the FabJob Guide to Becoming a cartoonist which gives you "everything
you need to know to break into this competitive career and sell your
work." (ChangingCourse.com/recommends/fabjob)
Whittier College Career Services offers a very informative article on
cartooning that includes for example, information about how much
cartoonists earn (between $20,000 and $1 million a year – go for the
later) depending on how many newspapers syndicate the cartoon and how
products are made from your characters as well as how to submit your
work to a syndicate and where to find them
(Whittier.edu/career/guide/art/cartoonist.htm).
Benchmark
Success
Unless you're charting entirely virgin territory (and remember best
ideas are often not new ones), you can almost always find people out
there who know more than you do. Begin by "benchmarking" similar
businesses as a point of reference or something from which to measure,
compare, or evaluate.
Businesses who want to be successful will
often benchmark successful competitors and then try to copy what
they're doing right.
Let's say you want to start a mobile bookkeeping business that caters
to home-based businesses but don't have any idea what to charge. Again
make sure you're asking the right question. Instead of "How much should
I charge?" try asking "What are other mobile bookkeepers charging home
businesses to reconcile their books?"
If you live in Tulsa, Oklahoma you can still benchmark how a bookkeeper
in New York or Toronto presents their services to potential clients.
But since hourly rates are likely to be
much higher in large metropolitan areas to answer the question "what do
I charge" you'll want to search for businesses in comparable sized
markets in your region.
There will always be things you don't know how do. That's why Woodrow
Wilson once said, "I use not only all the brains I have but all that I
can borrow." Instead of letting a lack of information stop you in your
tracks change the question from "how" to "who" and see what happens.
As you seek to change course remember,
you may not always have the answer but fortunately someone does. Your
job is to find them and ask.
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....
About
the Author
Off
the beaten path career counselor Valerie Young abandoned her corporate
cubicle to become the Dreamer in Residence at ChangingCourse, offering
resources to help you discover your life mission and live it.
An
expert on
the Imposter Syndrome, she's presented her How to Feel as Bright and
Capable
as Everyone Seems program to such diverse organizations as Daimler
Chrysler,
Bristol-Meyers Squibb, Harvard, and American Women in Radio and
Television.
Her
books include :
Finding
Your True Calling: The Handbook for People Who Still Don't Know
What They Want to be When They Grow Up But Can't Wait to Find Out
Yes
You Can: The Inspirational Kick in the Pants You Need to Take
Control of Your Life and Go After Your Dreams
Find
more articles, her newsletter, and other resources
including workshops and
programs at her site
:
Changing
Course
related
Talent Development Resources pages:
achievement /
personal development programs.....
achievement :
articles
achievement
: books
vocation
/
calling resources : articles / sites
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