Warren Buffett works only three hours a day... but he's one of the wealthiest men in the entire world.

Bill Gates dropped out of college... and created one of the most dynamic companies in history.

Ronald Reagan avoided "hard work"... yet he orchestrated the fall of Communism.

They all achieved their massive success by practicing one of the most powerful, least-understood secrets of all time.

Too much to do, and too little time. It's the universal challenge of the modern age, isn't it?

You wish you had a few extra hours in your day, or a couple of extra days in your week, just to get all the stuff done. The calls made, the messages returned, the appointments scheduled, the meetings sat through, the bills paid, the papers organized, the errands run, the house cleaned, and on and on and on.

And free time, time every single day to really retreat, relax, think, and enjoy yourself? Forget about it. That's what vacations are for — or at least, that's what they used to be for, until cell phones, pagers, and e-mail came along to make "getting away from it all" an obsolete concept.

But the fact is, the stuff isn't going anywhere. If anything, there's just going to be more of it in the years to come. So there's only one solution: Learn to somehow work harder, work faster, and work more...right?

Wrong.

I'm here to offer you an alternative. A scientifically proven secret that will enable you to get all of life's "stuff" done by working less, not more...and be happier, calmer, and on top of it all, far more successful than you are right now.

Actually, no one invented this secret. It's a simple yet amazing fact of nature, and it's as old as the hills.

Plenty of people have talked about it — in fact, you've probably heard people talk about it. Yet it remains remarkably underexploited, even by the people who know it!

Let me introduce you to Richard Koch.

He has done something with this secret that no one else in the world has ever done before. He's created a system that will show you how to practically apply its power to every single aspect of your life.

When you do, you will experience a personal transformation unlike any you've known before.

Sound impossible? Well, suspend your skepticism for just a moment, and allow me to explain why this natural, scientifically proven principle is the solution your busy life is crying out for.

The secret I'm referring to is known by several names. Maybe you've heard it called the Pareto Principle, or the 80/20 Rule. Richard Koch calls it the 80/20 Principle.

The 80/20 Principle states that 80% of results, rewards, or outputs are generated by 20% of causes, efforts, or inputs.

In other words, when it comes to getting the results you want, only a very few things you do really matter. The rest...well, they're just a waste of your time.

Business philosophers love to talk about the 80/20 Principle, because it applies so clearly to corporate situations. You've probably heard it said that 80% of profit comes from 20% of customers, or that 20% of a company's staff generates 80% of its productivity.

But the 80/20 Principle is much, much bigger than that. It's a universal, natural fact, proven over and over again in scientific research. And it's visible in nearly every imaginable circumstance. For instance, in the wider world, roughly:

    *  20% of thieves account for 80% of the value of all crime
    *  20% of drivers cause 80% of all car accidents
    *  20% of any community's population utilizes 80% of its resources

And if you look at your own personal life, you'll find that about:

    *  20% of the time you spend at work accounts for 80% of what you achieve
    *  20% of your clothes are worn 80% of the time
    *  20% of your home's carpeting receives 80% of the wear

These fascinating little statistics demonstrate the truth of the 80/20 Principle — and the fact that, like it or not, it has an impact on your life.

Interesting, you're probably thinking. But where is the power he keeps talking about?

Well, the real power of the 80/20 Principle — the secret to using it as a tool for massive life transformation — lies in finding, focusing on, and exploiting the most important 20% of your resources in every situation in your life.

I'm not talking about cheating or cutting corners. I'm talking about learning to identify the things that matter most to you and add the most value to your life...shifting the majority of your energy and attention to those things...and disregarding everything else.

In theory, applying the power of the 80/20 Principle is really quite simple. In practice, it's much easier said than done. That's why we have teamed up with Richard Koch to create The 80/20 Principle: The Secret to Success by Achieving More with Less.

In it, he gives you dozens of different ways to systematically apply the power of the 80/20 Principle in your business, your career, your relationships, your finances, and your thought processes. He'll teach you how to work with this natural imbalance of the universe instead of fighting against it.

Once you understand how to do that, you will have the ability to dramatically reduce the amount of time and effort you expend, while dramatically increasing the quality of the results that effort gets you. You'll have much more, and you'll get it by doing much less.
Yes, I want to put The 80/20 Principle: The Secret to Success by Achieving More with Less to work in my life today.

Get out of the 50/50 mindset!

Maybe you're wondering why, if it's so darn powerful and life-changing, the 80/20 Principle has remained largely untapped — a "secret" sitting right under our noses.

The reason is, the 80/20 Principle is counterintuitive. It goes against everything we've all been raised to believe about the way the world works.

You see, we've all been ingrained with 50/50 thinking. We intuitively believe that hard work will bring about equal results. That cause and effect are equally linked.

The 80/20 Principle demonstrates that just the opposite is true. The world is imbalanced. Everything isn't fair. Working really hard doesn't necessarily mean you'll be amply rewarded. And hardly working at all can sometimes make you a multimillionaire.

That can be a very difficult idea to get your mind around. It can be even harder to put it into practice. After all, we're programmed to believe that a truly productive workday must consist of eight hours at a minimum. It can feel impossible to cut that down to just one or two hours, even when the results you're generating are the same or even better.

But it's not impossible, once you know how to shift your mindset.

In The 80/20 Principle, Koch will teach you how to start "thinking 80/20." You'll learn how to look at any situation — from your marriage to your money habits to the way you approach your workday or run your company — and instantly separate the few actions that bring you the greatest results from the things that take up most of your time but give you very little in return.

He'll show you what you can do to delegate or otherwise eliminate those time wasters. And then he'll tell you the best ways to zero in on that key 20%, expand and exploit it so that it yields even greater results. He'll also tell you...

    *  The top 10 low- and high-value uses of time. (Using these as a guideline, you'll be able to recognize the vital 20% and useless 80% in everything you do.)

    *  How to give up the guilt of not working as hard as you think you're "supposed to." (Guilt may be the #1 reason so few people fully utilize the 80/20 Principle. What a shame! Koch will tell you how to get over it fast and never look back.)

    *  Why "time management" is a counter-productive fallacy. (It's all about organizing and allocating, and it's based on the premise that time is scarce. When you start applying the 80/20 Principle, you'll discover that time is plentiful. You've got more than you'll ever need!)

    *  The 6 things successful 80/20 practitioners do differently than you. (Warren Buffett and Bill Gates are just two examples of people who have ridden the 80/20 Principle to huge success. What they do, you can do too!)

    *  How to make the 80/20 Principle work for you in your job, even when you don't have total control over your time. (There are plenty of ways to get out of the common corporate time-wasters and focus on your 20%-without getting on your boss's bad side. Koch will tell you what they are, so you can start using them immediately.)

    *  What the 80/20 Principle can teach you about who to hire. (In fact, the "most qualified" candidates will often spell disaster for your company. You'll learn which kind of people you should be on the lookout for.)

    *  How to avoid dooming yourself to life as a wage slave. (Sad to say, it's what most people are. But not people who apply the 80/20 Principle!)

    *  The 5 attributes of great partners. (The 80/20 Principle is at work in your relationships too. Koch will tell you how to recognize and nurture the ones that bring you the greatest value and happiness, and how you should handle the rest.

    *  How the 80/20 Principle can multiply your money. (Yep, the secret works here too. But there's a limit to how much money you need to be happy, and Koch will show you how to figure that out, so you aren't working harder or longer than you really need to.)

    *  And a whole lot more.

The bottom line is this: Very little of what you do actually enriches your life. By figuring out what those things are and concentrating primarily on them, you will automatically multiply your success and happiness.

Applying the 80/20 Principle is the single best way to transcend the pressures of modern life and find the leisure, happiness, and success we're all looking for.

Sincerely,

Vic Conant
President, Nightingale-Conant Corporation
"Powerful ideas are at the very heart of success"

....... The 80/20 Principle

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