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The Magical
Way to Get Clients
by David Wood
Do you ever worry about not
being able to get clients? Well -- how do the successful coaches with
thriving businesses do it?
The fastest way to accelerate is to model what works for successful
people!
For many months now I have been working on an e-book with interviews
from ten hugely successful coaches with successful businesses. A major
questions focus was: "How did you get so many clients?"
One of our coaches, Leza Danly, has coached hundreds of people over the
past nine years. When we asked Leza how she was able to get a full
practice of 20 clients in less than six months, she gave us her success
formula. Here is an excerpt from her interview...
EXCERPT INTERVIEW WITH LEZA DANLY, MCC
Doing the inner work
...(You need to) do your
personal inner work. Know what you want to create (the kind of coaching
practice, the size, etc.) and more importantly WHY you want to create
it. Invest the time to explore your motivation deeply.
Because if your motivation is to prove you are good enough, or to run
away from failure, or to get people to love and approve of you, or to
exploit people, or any of many negative motivations, it won't work.
Often these motivations are deeply buried and we don't realize they are
at play.
When you find the joy of service and align yourself with a motivation
to contribute, things will turn around. Once you feel confident that
your motivation is clean, you need to confront your willingness to give
yourself this dream career.
This may sound like a no-brainer, but for most people it's the biggest
challenge. They limp along at a handful of clients, because they
honestly feel deep down that to be paid really well for inspiring
conversations and having lots of free time is too good to be true. They
aren't willing to receive it.
Getting Clients: Magic
I am not joking when I say magic was my primary enrollment method. In
fact, it was really important to me that I create my practice
magically, meaning that I visualized it, I programmed for it, I spent
time regularly in meditation imagining my full practice and seeing
myself happily coaching a full practice.
I want to be clear I am not talking about a child's magic that is about
wishful thinking and looking the other way. I'm talking about the true,
adult magic of consciously creating reality.
Scheduling clients before
getting clients
I made a schedule of where my client appointments were going to be and
I absolutely allowed myself to desire it, imagine and expect it to
happen. Then I would delight as the phone rang and people called and I
would set up sample sessions.
Getting excited
I got so excited about the opportunities for growth for
the people who called. I think I held an authentic space of possibility
in such a way that they could more clearly see who they were becoming.
Then I imagined people saying yes to coaching, and they did.
Sample sessions
...Once you've done the
introspection, give lots and lots of sample sessions. You never enroll
clients from talking about coaching, only from boldly giving yourself
to the client in a sample session. Let yourself love. Let yourself
care. They will either want it or they won't. Don't obsess on the ones
who don't. Just keep giving.
Referrals
Once I started getting clients,
then they referred other people. Also, even though I don't recommend
coaching friends and family, I did give them sample sessions so they
would know more first-hand what I was doing and they were more likely
to refer people.
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To Find Out...
* How much the top coaches are actually making, and
what you can expect. (Finally – hard figures!)
* How to get clients who pay
* How much to charge your clients
* How to find your niche, and do you really need one?
* Should you do free coaching sessions?
* Should you coach friends - or are they a 'no go'
zone?
..simply visit www.10supercoaches.com
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David Wood is a Professional
Life Coach, and author of the powerful Free Download: '50
Life Coaching Questions to Take Control of Your Life and Help Your
Clients'. He helps coaches, consultants, speakers and trainers to
build their businesses via his popular ebook: "10 Super Coaches
Share Their Secrets" and “The CoachStart Manual”
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