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promoting creative talent & entrepreneurial projects : quotes articles sites books........
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 .. .. Who are you? Peters [above] points out that you don't always need power to implement your ideas. His advice to the junior person or putatively powerless: "Don't screw around. Start now. Find an excuse. Any excuse. Do something. Do anything. Get going. Posthaste." |
More Peters principles:
Design rules products and services, too: "Design is the No. 1 determinant of whether a product-service-experience stands out - or does not." Experience is everything. You don't merely buy a product or service from a company, you have an ongoing experience with it. Get passionate. If you can't get excited about what you're doing, don't expect anyone else to care, either. Brands are not just for companies, but also for individuals. Think of, and market yourself, as a brand of one. ..... One way that companies, whether they are giants or one-person operations, can distinguish themselves, he says, is by becoming a professional service firm, or PSF. In this model, you break out of cost center/overhead hell by focusing on providing service solutions other companies will pay for. [from article
Peters principles can help you create your brand - Re-imagine!
: Business Excellence in a Disruptive Age - |
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I'm a small vineyard. And I'm not willing to sacrifice the way I make wine to get into Safeway. ....Tori AmosI love it. I love it! [self-promotion]. I do embrace it. When I was a kid, I wanted every day to be show-and-tell day. I was also the "wake-up fairy in kindergarten.That's what I am doing today. I feel like I still have my magic wand and that I'm showing and telling. ... It thrills me to meet people and go out and speak.
Sark - author of many books, inc.: Sark's Journal and Play!Book
As a creative person myself, I understand what it's like to live a creative life. I write these books for us so that we can learn from each other and share ideas about how to get ahead and finally find the freedom to do what we really love -- create.Lee Silber
quotes from Self-Promotion For The Creative Person
by Lee SilberToday, as you are reading these pages, there are hundreds, perhaps thousands, of truly brilliant ideas being generated in the minds of timid people. They will never see the light of day because the artists are unable to sell them -- they are too nervous, too intimidated, or simply lack the skills to communicate their ideas with clarity and enthusiasm.
Chuck Green, graphic artist and author
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"There's a huge myth among writers that someone will save them from having to [pitch]... But once they take responsibility and see that it's a critical part of their job, they can have fun with it... You're turning someone else on to what turns you on. You have a passion for something and you're there to find out if anyone wants to play with you.
The most important question to ask yourself is where in your own experience does this story come from? ...
Why do you love this project? Why you care is why they will care."Heidi Wall [Flash Forward Institute] // from Writers Guild / WGA article: Pitching Coaches
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"Talent is the last thing you need. The idea is everything, and it can be developed into a
salable book or script. When I hear people say, I wrote a better book than this or that one
that got published, I know they either got discouraged and gave up, they didn't make the
right contacts, or they were too obnoxious to work with.That's why there are so many books out there that aren't very well written or that aren't
effective. The author may not have had talent, but he was persistent, had access, and
he was a fun person to work with."Kenneth Atchity (Atchity Entertainment/Editorial International http://www.lainet.com/~aeikja/
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"Some people think of the Web as a cavernous online library.
Others consider it an electronic global village. But the Web is
also the world's biggest stage.If you're an expert in a field that people care about, if you're connected
to people whom others want to meet, or if you have a sense of style
that lots of people enjoy, you can reach a potential audience of millions --
and have impact around the world. You can become a star."from article "The Web Can Make You a Star!" by Gina Imperato [fastcompany.com]
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[What can freelancers do to create a brand identity online?]
"First of all, I don't believe anyone should call himself or herself a freelancer.
The word freelancer conjures up images of someone who is unemployed and
unreliable. I advocate that everybody should use a business name, whether you
are a freelancer or not. Pick a business name that incorporates your name and
what you do, such as Bill Smith Graphic Design."When picking a domain name for a Web site, it should be short and include
a benefit, like GetYourArtworkHere.com. I'm told that when your most
defining keyword is part of your domain name, you do far better with search engine
placement. So brand yourself with a keyword of what you do or a benefit."from Q&A with Raleigh Pinskey in ONN newsletter
Raleigh Pinskey. 101 Ways Promote to Yourself related site
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"I've seen the bad side of what [record companies] can do. I want to decide who I am
before I jump into the public eye and ask someone else to put a personality on me...
I'm not looking for anonymity or looking to use my parents as my way in.
I'm totally happy with exactly where I'm at."Sally Taylor (singer-songwriter; daughter of James Taylor and Carly Simon)
[bostonherald.com June 10, 1999]~ ~ ~ ~
"The message behind the book [Zine Scene: The Do It Yourself Guide to Zines]
is that creating a work of your own expression is extremely empowering.
I think that's what's so beautiful about this movement--these kids are doing
whatever they want to do; however it looks, whatever it says, they're doing it.
And not only that, but they're getting it out into the world."writer Francesca Lia Block
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"Be bold. I kiddingly say that I give chutzpah lessons. So much of this is about having
the wherewithal and the confidence to believe that you can do it. Women tend to spend
way too much time preparing instead of just winging it. And the fact is, we can succeed
by just winging it. There are times when taking a leap is better for you than taking
another course."Denise Brosseau
cofounder: Forum for Women Entrepreneurs, about her "most basic message
to first-time entrepreneurs" [fastcompany.com Dec.00]
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"Successful people know how to create support for their efforts.
Unsuccessful people keep themselves isolated. Failing to build
a support system for your career is a serious form of self-sabotage,
especially in the entertainment industry..."
Linda Buzzell [from How to Make It in Hollywood]
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"We have it backwards.. we try to figure out what the market will bear and then try and
write for that. The reality, which is very well disguised, is that we determine the market
by what we write... when someone does that writing, we suddenly discover 'Oh!" there's
a market for it.' .. we are the origin of the market as writers... my book The Artist's Way
has sold probably a million and a half books by now.When I sent it to my agent [they] said, 'Julia, there's no market for this.' So I self-published
the book, and of course discovered there was quite a market for it." Julia Cameron
**articles:
Artist Blogs: Why Every Artist Needs a Blog - by Kristin Royce
As an artist, the key to selling more artwork is maximizing its exposure. The internet is an increasingly popular tool for promoting original art, and if done properly, can be quite profitable. One of the most effective (and free!) online marketing tools for artists is the blog. Artist blogs provide an easy way to display your art, discuss your creative process, post exhibition announcements and more. Best of all, blogs require no working knowledge of HTML and the search engines love their dynamic content.
Being Unique is a Good Thing... Isn't It? - by C.J. Hayden
New entrepreneurs frequently hear the advice to "be unique" in their marketing. The basic idea is a valuable one - to get attention in a crowded marketplace, you must stand out in some way. Distinguishing your product or service from the competition can make your marketing more effective. But how different should you be?
How Do You Market Yourself When You're Not an Extrovert? - by C.J. Hayden
It seems that the vast majority of marketing advice is aimed at extroverts. "Go to networking mixers and meet new people," the authorities say. "Make cold calls." "Speak in front of groups." If you are an introvert, these experts might as well be telling you to fly to the moon. What if you don't enjoy large gatherings, hate to call strangers on the phone, dislike being the center of attention, and loathe small talk? Can you still do well at marketing?
Inspiring my career as a self-supporting artist - by Suzanne Falter-Barns
"My dad, John Falter.. taught me how one can have a highly successful, profitable, and glorious career as a self-supporting artist..."Those "Crazy" Business Ideas Often Turn Out to Be the Best - by Valerie Young
As the great actor Katherine Hepburn once said, "Life is to be lived. If you have to support yourself, you had bloody well better find some way that is going to be interesting." Some of the most interesting means of support begin as a crazy idea. The key is to keep coming up with them, then when you find one you love, recognize that the only sane response is to go for it.
To Attract Attention, You have to Show Off - C.J. Hayden, MCC
Recently, a client of mine complained, "I'm really good at what I do. I shouldn't have to market myself." In fact, he is quite good at his profession, but the problem is that not enough prospective clients know about him. Like many professionals, he is reluctant to talk about his accomplishments. "It feels like bragging," he says. "Doesn't it make me seem unprofessional?"
If thoughts like these often cross your mind, ask yourself this -- who are the biggest names in your profession? In your line of work, who might be considered unquestioned experts, those with maximum credibility? Now, how did you get to know about those people's work?
Did you read an article or book they had written, hear them interviewed, learn about them on the web? Or perhaps you were told about them by others who had heard them speak or read their words.
> also see articles list / index
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One of the best and most proven ways to attract new business is to gain status as an expert or resource in your field.
And one of the easiest, most effective ways to do this is to publish an e-mail newsletter or "e-zine."
I'm Alexandria K. Brown, "The E-zine Queen." My award-winning tutorial package will show you, step by step, how to plan, write, publish, and promote an e-zine.. to help you gain business.
> testimonials - "I've never seen anything like it. This package has everything you need to know about creating, promoting, and administering an e-zine to help you spread the word about your business -- fast."
Ilise Benun, Self-Promotion Expert, Author of
book Self Promotion Online"The E-zine Queen is THE resource for professionals who want to promote themselves by publishing an e-zine. Alexandria's superb step-by-step tutorial contains everything you need to know to publish and make money with your own e-zine."
Mitch Meyerson, CEO of Guerilla Marketing Coach and author of "Online Marketing Superstars," gmarketingcoach.com
Artist Help Network
"a free information service designed to help artists take control of their careers... information, resources, guidance, and advice on a comprehensive range of career-related topics."
Branding Yourself Online - How to Use the Internet to Become a Celebrity or Expert in Your Field - by Bob Baker
"...hits the branding nail smack on the head. His book shows you practical and effective ways to use the Internet to market the best product on earth -- yourself. Bob provides state-of-the-moment insights that can be put to work immediately. The book is loaded with wisdom served up in an exceedingly readable style. If I was king of the universe, I'd make the book mandatory reading for every person who owns a computer." -Jay Conrad Levinson, author of the "Guerrilla Marketing" series of books
<< related newsletter: "Branding Yourself Online" - send a blank e-mail to:
BrandingYourselfOnline-subscribe@yahoogroups.com
Creative Commons
".. has developed a Web application that helps people dedicate their creative works to the public domain -- or retain their copyright while licensing them as free for certain uses, on certain conditions. Unlike the GNU GPL, Creative Commons licenses are not designed for software, but rather for other kinds of creative works: websites, scholarship, music, film, photography, literature, courseware, etc. ... In 2003, Creative Commons will also work to build an "intellectual works conservancy." ... Our ultimate goal is to develop a rich repository of high-quality works in a variety of media, and to promote an ethos of sharing, public education, and creative interactivity."
Gail A. Stocker Presents
"a Los Angeles-based comedy consulting company designed to find comics and performers for corporate events anywhere in the world."Get Known Now - Helping Your Practice, Book or Small Business Reach Millions
Good in a Room - "teaches creative professionals (primarily screenwriters, directors and producers) how to present themselves and their ideas so their projects get purchased and produced. The destiny of your project depends on your ability to communicate your ideas in a clear, concise and compelling way."
PromoteYourCreativity.com - produced by Bob Baker, an author, musician, actor and artist who is dedicated to helping creative people of all kinds get exposure, connect with fans and increase their incomes through their artistic passions.
**books
Bob Baker Sell Your Art, Crafts and Photography Online - 149 Places to Sell Your Talents on the Internet (.pdf ebook)
Ilise Benun. Self Promotion Online: Marketing Your Creative Services Using Web Sites, E-Mail and Digital Portfolios
Reviewer: Textile Woman (whooosh) - Clear and to-the-point visual beauty of a book... Well-organized, even for right-brain folks, it explains WHY you need to use the web as a promotion tool, in addition to all the other self-promotion activities, and HOW to create a streamlined presentation. If you need the nitties and gritties of HTML, go elsewhere; this book is about the big picture, to get you going in the right direction.
> also see book site for more info & resources: selfpromotiononline.comLinda Buzzell. How to Make It in Hollywood
Kim A. Castle, W. Vito Montone. Why BrandU
Reviewer: J. Tyree "LadyFly Productions" (Los Angeles, CA) - After reading this book my ideas about branding my business completely changed. I thought branding was all about tricking your market into wanting your product, which I'm not into at all. However, with all the buzz that has been going around about branding, I thought I'd better give it another look. How fortunate for me to find BrandU (www.whybrandu.com) and their wonderful, insightful and holistic approaches to achieving big business success. Integrity is not something you have to sacrifice in order to obtain absolute abundance. > related site WhyBrandU.comC. Hope Clark. The Shy Writer: An Introvert's Guide To Writing Success
"Sell your words, not your soul," says C. Hope Clark, founder of FundsforWriters and now author of The Shy Writer. Clark became a writer because of the seclusion, but she quickly learned that writers, known for their reclusive natures, could not publish without the dog-and-pony shows demanded by publishers and editors. So she fought the mainstream advice and published The Shy Writer. “Here you receive pointers on how to maneuver in the writing arena without the social weight around your neck. What you won’t receive is a message telling you to “get over it,” says Clark. “Every book on publishing says in so many words that a writer has to be an extrovert. Writers are not natural salesmen, and many good writers give up or live in poverty as a result of the commercialism of publishing today. I am shy, and I’ve had to fight to overcome that part of my personality on a daily basis. I got tired of it. I wanted to write AND publish without dancing under a spotlight. I'm not an extrovert. That's not who most writers are." > from C. Hope Clark site theshywriter.comRick Crandall. 1001 Ways to Market Your Services : Even If You Hate to Sell
Rick Crandall. Marketing Your Services (For People Who Hate to Sell)
Peggy Hadden. The Artist's Guide to New Markets : Opportunities to Show and Sell Art Beyond Galleries
Rick Haskins Brand Yourself: How to Create an Identity for a Brilliant Career
`One of the sacred rules of traditional branding is, of course, "know your product," which, when translated into identity-branding, becomes "know yourself." In order to brand yourself, you must first figure out what you really and truly want to be branded as. "You can't falsely brand yourself," Haskins insists, "If you try to brand yourself as something you're not really good at or don't really care about, you're going to fail." The book purports to lead the reader along a path of self-discovery. ... In a sense, actors and writers and other creative professionals have long been "branding" themselves by cultivating an instantly recognizable style and a distinctive persona. ... "As writers and artists, we have to market ourselves," insists beauty writer Karen Tina Harrison, who was profiled in Haskins's book, "or we have nothing. We are literally selling ourselves. Personal branding is a very intelligent thing." from review by Joanna Smith Rakoff [on FEED.com]
C. J. Hayden Get Clients Now: A 28-Day Marketing Program for Professionals and Consultants
"business coach Hayden lays out a very precise marketing and sales system actually designed to be
completely customized for optimal effectiveness by anyone in the service industry."Vera John-Steiner Creative Collaboration "... explores the dynamics of emotional and intellectual partnerships... while the Western belief in individualism romanticizes this perception of the solitary creative process, the reality is that scientific and artistic forms emerge from the joint thinking, passionate conversations, emotional connections and shared struggles common in meaningful relationships."
Caroll Michels. How to Survive and Prosper As an Artist : Selling Yourself Without Selling Your Soul
"If you want to avoid fulfilling your potential as an artist, it is easy to find an excuse. When excuses linger unresolved too long they become rationalizations...The most common kinds of rationalizations practiced by artists are rationalizations to avoid the work process and rationalizations to avoid getting work out of the studio and into the public domain, the marketplace."Peter Montoya books: The Personal Branding Phenomenon / The Brand Called You
Raleigh Pinskey. 101 Ways Promote to Yourself
Robin Fisher Roffer. Make a Name For Yourself
[excerpt:] "Your true purpose can only be discovered when you've looked deeply and honestly into your heart and allowed the true you to declare herself. She may be someone very different from the you that other people see today, but she is the soul of your brand and it's with her help above all others that you'll find your path and your success. When you've discovered her you can begin to honor her by revealing her dynamic spirit to the world. She will reward you with everything you ever dreamed was possible. What words come to mind when people say your name? What do people feel when they see you? If you can't answer these questions easily, join the club. How can you ever know what someone else is thinking, anyway? And after all, how objective can you really be about yourself? The truth is you can know what people are thinking about you if you've put certain thoughts in their heads. What's the Buzz on You? I'm not talking about mind control exactly, but branding is about having a strong influence over how you're perceived.
M. J. Rose, Angela Adair-Hoy How To Publish and Promote Online
Lee Silber. Self-Promotion For The Creative Person
Jurgen Wolff. Do Something Different: Proven Marketing Techniques to Transform Your Business
features the 14 key principles of marketing yourself and your work, and offers you 100 case studies from which to learn. -- Jurgen Wolff is a writer, teacher, and hypnotherapist. He is the author or co-author of five books, and the editor/publisher of BRAINSTORM, the creativity newsletter. In America, he was a Research Scientist for the American Institutes for Research, and a Senior Consultant to Learning Achievement Corporation. He was also the editor of the "Career Education Audio Digest." >> from his site brainstormnet.comMarcia Yudkin. Poor Richard's Web Site Marketing Makeover: Improve Your Message and Turn Visitors Into Buyers
Marcia Yudkin. 6 Steps to Free Publicity: "For Corporate Publicists or Solo Professionals, Including...Publishers,
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Consultants, Conference Planners, Politicians, Inventors
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